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JetBlue’s Soar with Reading initiative in NYC stocks free book vending machines for underprivileged kids to enjoy

JetBlue’s Soar with Reading initiative in NYC stocks free book vending machines for underprivileged kids to enjoy

JetBlue's Soar with Reading initiative in NYC stocks free book vending machines for underprivileged kids to enjoy.
JetBlue’s Soar with Reading initiative in NYC stocks free book vending machines for underprivileged kids to enjoy. Credit: JetBlue/PAL Kids

This summer, JetBlue will place six free book vending machines throughout New York City’s five boroughs, in areas where the need is greatest. The six vending machines will be placed in neighborhoods where the ability to purchase age appropriate books is limited, with one machine in each borough and two in Queens. To date, JetBlue, through its Soar with Reading initiative, has donated more than $3.5 million worth of books to kids in need.

New York City is home to thousands of JetBlue crewmembers who work in the airline’s New York Support Center and JFK International and LaGuardia Airports,” said U.S. Congressman Gregory Meeks, who represents New York’s Fifth Congressional District, mostly in Queens, where two vending machines will reside. “I encourage children and their families to take as many books as they want, as often as they want, throughout the summer – no strings attached – in the hopes that offering free access to books in a fun and convenient way will spark a lifelong love of reading.”

The vending machines, powered by Innovative Vending Solutions, will be restocked every two weeks with new titles and will feature a diverse cast of characters as well as options in both English and Spanish. Publishing partners include HarperCollins Publishers, Little Bee Books, Lil’ Libros, Scholastic, Candlewick Press, Penguin Random House, Hachette Book Group and Barefoot Books. Additionally, the vending machines will include select books for adults as research shows that parents displaying behaviors like reading can improve educational outcomes for children.

JetBlue's Soar with Reading initiative in NYC stocks free book vending machines for underprivileged kids to enjoy.
JetBlue’s Soar with Reading initiative in NYC stocks free book vending machines for underprivileged kids to enjoy. Credit: JetBlue/PAL Kids

“It’s so important to keep our kids entertained and engaged in learning while school is out during the summer. In Queens, we’re thrilled to welcome two free book machines that will be dispensing titles that are appropriate for all ages and reflect the incredible diversity of our borough,” said Queens Borough President Melinda Katz.

Vending machines will be located at:

Brooklyn: Brownsville Recreation Center | 1555 Linden Blvd. | Brooklyn, NY 11212
Bronx: PAL, Inc. New South Bronx Center | 991 Longwood Ave | Bronx, NY 10459
Manhattan: Riverbank State Park | 679 Riverside Drive| New York, NY 10031
Queens: Queens Public Library – Main Branch | 89-11 Merrick Blvd | Jamaica, NY 11432
Queens: Ocean Bay Community Cornerstone | 57-10 Beach Channel Drive | Arverne, NY 11692
Staten Island: Faber Park | Richmond Terrace | Staten Island, NY 10302

Join the movement and spread the word by using the hashtag #BookDrop. And help tell the world what your favorite #BookDrop moment is.

JetBlue would like to spread the book love beyond New York. Every child deserves their own #BookDrop moment. What is a #BookDrop moment? That’s up to you to decide, whether it’s a book that changed your outlook forever, a package of literary aid, the sound a book makes falling from a vending machine distributing free books, or all of the above. Most of all, we hope everyone gets the chance to enjoy the Majic of reading.

Source abc7 New York


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